25 quick step template on how email marketing helps your business grow?
Make each email marketing campaign your best email marketing campaign. What is important is, you have your final email lists ready and you have selected the right email marketing tool to get an effective email marketing campaign.
How email marketing helps your business grow? here are the steps for an effective email marketing campaign.
- Email marketing software: Check out the features and benefits of the email marketing platform. Compare the features which makes your email marketing software one of the best. The best email marketing platform which is also cost effective
- Deliverability: Check out the deliverability. Ensure it does not end entangled in spam filter, most important of all you may have the best tool and if it does not deliver …? it does not make sense
- Personalization: Re-read your message check out if you have personalized the message, send email but better be personalized ones, people are delighted to read their names on the email letters.
- Subscriber: have your subscriber list categorized and segmented to be effective and for a better impact.
- Triggered emails: Automate and schedule your email to certain happening of an event. Synchronize the happening of the event to trigger mail, to a specific list of subscriber when the event takes place. Email automation has helped you save time for more productive work.
- Email List: Check and recheck on the email list, remove unsubscribes from the list, update them, verify them through email verifier . It is a fact that every year more than 25% of the email list becomes obsolete. Replenish them with recent and updated email list.
- Transactional email: Segment your list for promotional and transactional emails.
- Marketing automation: A marketing automation software should have the following: A CRM, email automation, data management system. Check out the best marketing Software which delivers
- Email copy: Get a customized, relevant and optimized content targeting your niche audience to get response on your email.
- Email newsletter: make it a practice to send email newsletter every fortnightly or every month. Schedule them as per your convenience, but once you decide be consistent, as your subscriber expect your newsletter on schedule, absence of which could put them off, frustrate them. Subscriber might also think and consider you to be as unreliable.
11. Workflow: Draft the workflow before you launch your email or activate email marketing, such as your response to the delivered mail. Resend to subscribers who have not opened the mail, follow up on subscribers who have opened your email. Respond to subscriber who have clicked through the link. Have the work flow perfected leaving no room to lose a single subscriber
12. Email template: Roll out a format an effective, tried and tested method, an email template for your colleagues or team to follow.
13. Anti-Spam: Please follow anti-spam guidelines so that your email are not stuck in servers which block the email as unsolicited mails. Check out with your IT admin if they have configured SPF and DKIM .
14. Opt-in email: each mail send should have forms for new subscriber for voluntary subscription an Opt-in mail, the same you may have on your website too.
15. Mass mailing: Mass mailing is good for promotional emailers where you target the new as well existing subscriber with an offer, new product launch. Before sending any email please ensure the email list is scrubbed to take out data with errors from the list. Always preferred to scrub the email and later verify email through available tools.
16. Mobile email: Check out if the above all are mobile friendly, lest it inconveniences the reader or subscriber. Majority of the emails today are opened on mobile / hand held devices.
17. Automated campaign: Automate your campaigns often, while monitoring the results you could free yourself for other works maximizing output and helping you in multi-tasking your work.
18. Lead scoring: By lead scoring you determine or you assign a score based on the intent of the lead, the higher the score, more likely your target audience will buy the product.
19. Email tracking: Every email automation or marketing automation has the tracking system activated by default to help you in analytics, but the features may differ from brand to brand. Do your research before making a final purchase of the software.
20. Open rate; Once the email has been scheduled and delivered, please follow up on analytics to know the open rate (OR) and the click through rate (CTR). Incorporate any changes to effect your forthcoming campaigns. Majority of the emails are perfected in the ongoing process.
21. Funnel: If you are following the right content with the right software and following the procedures you can see your sales funnel swell with MQL and SQL for your sales team to connect with your potential customers and convert into sales.
22. CTA: Does your CTA reflect your goal, does it align with the story you have created, is it in anyway going to help target audience. Does your target audience respond to the CTA. The best call-to-action are the ones which are clear, specific, create urgency that drives the user to act upon it. Your CTA should sell its value.
23. Sign-up-form: Your sign up form is also a CTA which is to initiate enrolling new subscribers. It also can be to enroll for your amazing offers. Signing up will depend on the narrative you have placed before the CTA.
24. Conversion rate: What is the conversion rate, will depend on how your content represents your goal, how the content offer fills in the target audience requirement, and how effective had been your CTA. More the MQL and SQL, better the conversion rates.
25. Online marketing: Email marketing is one of the earliest and oldest online marketing techniques used from the time of inception of internet. It has always given the best ROI and is cost effective.
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