Are your content aligned with your marketing strategy
After a lengthy pause, every small and medium businesses are back in action, gearing up their marketing and sales efforts and this time entire focus is on>>> “Right Content”.
True content marketing today is the most >>> “Effective Strategy” to generate leads.., More leads >>> means more customers… meanwhile during this preparedness
Why Not, Check “Are your content aligned with your Marketing Strategy? Are their any mistakes which needs your attention?
We want to transform your small business into revenue generation machines.
Here are 4 of the important content strategies which can optimize your site.
Help your audience FIND YOU.
- Keywords: Check for keywords on your website, are they relevant to your content strategy, do they relate to your audience and product / service. Is it what your audience is searching for?
- Proportionate Mix: Is there a proportionate mix of text and images? An image is self-explanatory and has a better appeal, multiple meaning can be conveyed through an image more effectively. “An image is worth 1000 words”.
- 5 year Goal: Link your content with your goal of 3 years / 5 years as the case may be.., evaluate, repeat…strike a chord again. The content remains relevant to your goal, also refreshes every 3-5 years.
- Action Plan: Do you have an action plan for the customer, what they have to do once they have read or gone through your page? Give an action plan for your customer, guide them. We have listed couple of options with click buttons, you could list ones which better suits your goal;
- Click the link for more information
- Filling / download of a form
- A WhatsApp message
- Download brochure, white paper, document, excel sheet etc
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