Content Marketing, It’s a process
Many of the small business owners tend to go for temporary solutions to meet their business marketing needs which has a short life and lasts for the time being, but big corporate follow the process, hence the dividends too last for a long term. Comparatively content marketing is quite economical than traditional marketing.
In traditional marketing, attracting new customers and retaining existing customers was an intimidating task for small and local business owners to accomplish. Especially, when the big budgets of corporate businesses made it difficult to compete.
Technology has become the game changer today there are many different avenues for startups, small business owners to interact with consumers. Moreover social media has made it more easier than ever for small business owners to reach potential customers through strategic tactics like content marketing.
Content marketing also referred to as inbound marketing, involves the content creation and distribution of customized and relevant content. It provides value to small business’s target audience and through social media the content also gets easily shared.
Creating content is an art, the content has to be useful and helpful to gain trust. Selecting the right content is far more important. As the saying goes “One size does not fit all”, what is relevant for one customer need not be necessarily right for other, because every situation is unique, hence the solution too has to be unique.
Today the content can be customized and shared on different platforms like blog, social media and in different formats which benefits the small business’s target audience.
Major different formats of content
- PDF files
- PP presentation / Slide Share / Slide Deck
- Video content
- Case studies
- White paper
Helpful and Valuable Content
The content has to be valuable and helpful providing a solution to the target audience needs influencing the buying process. Personalizing the content around their life experiences and concerns, things they care about can resonate and help connect with the target audience.
For us creating content is a priority it literally introduces us or takes us to a tour of product understanding and how the particular product or service will fill in the needs of the target audience.
Traditional marketing supported by print media, billboards and AV media showered incentives thereby attracting the audience. While the aim of Content Marketing is increase awareness, help the target audience with useful information about the product / service. Help them take an informed decision as a solution to their problems.
Content marketing helps in discussing, highlighting, recognizing the problem, a situation of the target audience and introducing how a particular product or service will help them to resolve the issues, presenting them with a solution & options for the same. This process attract your target audience to your business when they are ready to buy, thus creating a chain of ardent followers to buyers of your brand. If they are satisfied with the service, the same followers share the content, setting of more followers to your business, ready for conversion.
Since you have a website and the content is relevant and available, more traffic is drawn to the website (SERP) which helps your web page in ranking better on search engine. More the visit to the page, better the ranking and easy the page to be found on search engine.
Content Marketing, It's a process, and it has long term benefits.
Benefits of Content Marketing
- Attracting new potential target audience and retain existing customers
- Brand awareness
- Better positioning of your brand
- Lead as an industry authority
- Higher page rankings
- Create loyalty warriors, brand advocates
- Lead generation