Content Marketing
Be a product or service for a startup or small business owners, content marketing has made a mark of its own. It is effective and has found a better place with both B2B AND B2C marketers. It gets you more leads and traffic, builds the trust and loyalty of your audience
India is considered as the second largest online market with nearly 700 million users in 2020 and to grow over 974 million by 2025. A big potential internet market, with nearly same amount of smart phone users as internet users. Majority of internet users were between the age of 20-29 years old. About 280 million Facebook users the largest among the world as of year 2020.
When was the last you clicked an advertisement in the search engines?
Perhaps you will find very few. Whether it’s a video or a TV you are watching, you skip the ads or prefer to see it uninterrupted, i.e. without an advertisement for a better experience. Hence, paid advertising which once had given better conversions has gradually become less effective. It no more remains the choice especially for startups and small business. The push tactics is losing its edge and the pull tactics, i.e. the content marketing is gaining importance as the alternate for now. Comparatively, a lesser amount is spent to create content, publish and promote annually.
Majority of them directly search for an information in the search engine, it could be about a company, a product or service. If the prospect do not find you in search apparently you are losing on your prospect to your competitors.., and goes along with it probably a large part of prospective revenue too.
In content marketing you create customized content which helps the prospect meet his need. Without exerting on push, or selling the product. The prospect voluntarily visits your website or other destination pages because he finds the content to be useful and helpful. For e.g. a teacher visiting your website to learn more on “student behavior” or the best way to conduct a “Parent-Teachers Meeting”.
When a prospect visits your site often invariably a trust is formed. The prospect may even share the content with his / her colleagues, friends. This sets a trend of visitors to your site. Gradually visitors turns to followers and then customers. Every share, like, repeats presents you in front of your audience. As the frequency of seeing and sharing your content increases, so too does brand recall and engagement. It is possible because your audience like or love the content, they have found it to be quite helpful or useful.
Why Content Marketing?
Content marketing is more than just social media postings or your blogs. It’s a strategy that uses content to build and nurture a stronger relationship with your audience, draw their attention, interact and engage them, develop and build a stronger brand with a huge fan following.
Does Content Marketing really work?
Content marketing is all about “First give and then Receive” strategy. Content is the base, a foundation for digital activities, the more valid and valuable your content is for the prospect, the more it gets shared and improves consumer trust. Due to personalized content, the customer loyalty increases and helps in consumers remembering your brand identity, and the value you provide. What is important is to understand what your customer likes or their needs.
The formats for content delivery
- Newsletter
- Emailers
- Automation
- Blogs
- Infographics
- PowerPoint Presentation
- Brochures, Fliers, Posters
- Landing Pages
- Ebooks
- Slide Decks
- Events
- Polls
Mentioned below is the major benefits.
- Solidifies your brand identity as a key resource
- Boost’s organic search visibility
- Drive genuine valuable organic traffic to your site.
- Improve trust with customers through lead nurturing
- Without exerting or pushing for sales, you sell your product
- Gives greater return on investment
How do you nurture leads? With content marketing.
- Keep creating genuine customized content which draws attention and compels your prospect to read.
- Keep your website fresh with relevant content
- Create content of what your customers want to hear, like or love, not want you want to sell.
Content promotion techniques can go a long way in effectively building your brand recall. It is critical to ensure that content cuts through the clutter and reaches the audience it has been created for.
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