How right content can help your business?
Why everyone speaks of content, or content marketing, or personalized content. We will know more on how right content can help your business. Every corporate business, small business, startups, professionals, marketing companies, advertising companies, news channels are going crazy for content. You check out the job postings and you will find the requirements for a content writer, a content creator, or a content director, content head. Content marketing offers highly personalized content, compared to most other approaches. You connect with your target audience, establish relations by feeding them with quality content, so that they follow you to your site and keep coming.
Have you have been watching TV or a YouTube video? Take for instance your Gmail or Hotmail, Yahoo any mail inbox. How many times you might have skipped the advertisement on YouTube videos, or took a break to skip the TV advertisement? Your target audience is not interested in a content which is not relevant to them. They are not interested in a content which is forced on them or spoon-fed. To be more specific your target audience is least interested in the content which do not meet their taste, preference or need.
How many times you were on first page of search engine? How many times you skipped the first three or the last two listings. Isn’t it possible, your target audience might be skipping them too?
So, how do your target audience find you?
They search for your product or service or your company profile in search engines.
HELP THEM FIND YOU
CoDigiTel has advocated the strategy of “Don’t Sell, Help them Buy”.
Content marketing or content strategy is an absolute way of delighting your prospective and potential customers. Give them what they want and they will follow you and trust your brand. Touch every point a potential customer prefers with an absolute delighting content and you will see the difference.
CoDigiTel, is a digital communication firm based in Navi Mumbai, Mumbai, with expertise in customized content creation which helps you to connect to your target audience, drive traffic, enabling sales & growth.
We focus our efforts in combining “Content with Context”. We help ensure your digital communications remain focused and consistent, enhancing your market positioning, adding value to your other marketing effort.
Follow us on Facebook, LinkedIn, Twitter, Instagram, Mix, YouTube and Pinterest. Write to us at cs@codigitel.in for the best content strategy, content development, publishing and promotion or visit us at www.codigitel.com
By: CGJ
We are interested in “Content Marketing“
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