How to promote your website in an organic way
How to promote your website in an organic way? Promoting a website is not a tedious task if you follow certain guidelines and be consistent on it.
There are quite a number of ways you could promote your website for FREE or in an organic way, few of the major ways we have mentioned below. But, there is no quick fix method. Promoting a website is not a one time work, you have to relentlessly feed your website with fresh new content for your target audience to come back to your website voluntarily again and again. More the visit to your website better will be your page ranking on Google, because majority of the search is done on Google, other search engines are Bing, Yahoo. It helps drive traffic to your website as well help your page to rank better on search engine.Â
Do not leave your website search engine ranking to chance. Lot of efforts goes into it to let Google work for you. Keep sharing new content, video content, Photos, Graphics, Share post, Infographics. Place URL to divert them to your website. Better the content, higher the traffic and higher your website will rank in search results (SERP).
Redesigning your website
If you haven’t refreshed your website for a long time, we suggest, better get your website redesigned, re-written, or revamped with fresh SEO content. CoDigiTel, a committed website designing company, caters to different market segment with multiple solutions for your business. Be it a business website, a blog or a journal website, we design websites for corporate, ecommerce, individual professionals or even local entrepreneur opening a virtual store with a payment gateway. Creating through major CMS platforms like WordPress, Magento, Jumla, Drupal etc;
Tons of content being published every day and close to 7 business website going live every second throughout the world, some free and inexpensive websites, it wouldn’t be easy increasing your website’s visibility, to get your name or your brand out there you will need a powerful source of web traffic, you will have to draw visitors to your site with creative promotion ideas.
What is important for a website is delivering successful revenue generation, with an expert team of web designers, graphic designers, programmers and the project expertise CoDigiTel can assure of a successful SEO ready website.
No worries, the solution to the challenges are mentioned below;
SEO
Ensure your site is optimized for your potential customer to find you on search. SEO also helps your page to rank better on search engine. Get an SEO content. Knowing your target audience is most important for any content creation process. By knowing the target audience you can adapt the right keywords optimization and eventually rank better on search engine. Write content to draw in organic search engine traffic. Else Optimize pages by contracting to an SEO marketing expert.
Social Media
Promote your website through social media. Twitter, LinkedIn, Facebook, Instagram are the major sources where you could post content. Select the ones which aligns with your product, service or chose the social media where your target audience frequents and post relevant content leaving the URL directing to your website
Email marketing
Email is a direct marketing option, you send an email to your target audience with an intent to drive the traffic to your website, landing page etc. More the traffic to your website better. Email marketing helps communicating with your potential customers, you may also leave a form for subscription to collect email addresses on the website increasing your subscribers, to share content, building and nurturing relationships through newsletters, promotions, discounts.
Blogging:
Similar to email marketing blogging too is an essential part of marketing and driving traffic to your website. Through blogging you reach millions of subscribers, as well posting the content on different platforms, you can drive traffic to your website. Integrate original and relevant blog content. Try using guest blogging, follow blog writers to get a grip on the strategy, learn tips used by top bloggers.
PPC:
Through PPC ad campaign you can target the target audience who have already visited your website, or have shown a particular interest on a web page or the content / product on the web page.
Infographics:
Infographic is a document, a combination of information in the form of text and images or, workflow which helps your target audience to decipher the information in a much better way than only a text or only a image. They are more attractive, shareable, can engage audience
Retargeting:
By retargeting your target audience who had visited your website, eCommerce site, or the target audience who have abandoned your website, you could retrieve the data from google analytics or pixel, create an ad specifically retargeting them and directing them to your website with URL.
Links:
Placing your website links on other platforms or websites of mutual interest can help the target audience visiting that website and clicking on your website link, diverting them to your website
Facebook ads:
Create ads directing to your niche or target audience, Facebook ads have specific packages to promote website or to drive traffic to your website.
Signature branding:
Signature branding can help promote your website, every drop of water counts, similarly every single traffic to your website counts, place a link on your signature or insert a CTA with a link to your website. It should be a recognizable signature for your email.
Search Engine Submission:
Submitting your website URL to search engines are a must, search engines like Google, Bing, Yandex, Yahoo, Facebook crawls your website deciphering the content and propagating the content when your target audience search for a specific content matches with your content.
Online Directories:
Online directories are a major source to drive traffic, to promote your website, placing your link on directories, submitting links, or link submission to specific directories can help promote your website.
Google My Business:
Google my business is a great source to drive traffic to your website, especially the local or domestic traffic. The post attracts your target audience to follow you through the link, URL placed in the content or through the maps.
Influencers:
Influencers can be a better source to drive traffic to your website, most social media influencers have a great fan following and the target audience trust the influencers, make it look like a personal invite rather than an ad or promoting your website. Let the content flow smooth rather than giving a feeling it was premeditated ad.
Yelp:
Yelp is a site which compiles business reviews, whenever your target audience search for your content reviews, sites like Yelp inform consumers of nearby business directing them to your website, also enabling sales opportunities
Quora:
Quora is another great source to promote your website, Quora is a Q&A, platform you could select the topic of your interest and promote yourself or your business as a specialist in the field or as an authority in the field of your choice. Whenever there is question raised by a target audience on your topic, it’s forwarded to you where you could answer them, it helps in increasing the credibility as well helps in claiming your company as an authority in the field, increasing the trust level of your target audience. You could also raise pertinent questions engaging your target audience.
YouTube:
YouTube in the last couple of years had turned out to be a great contributor to promoting your website or your organization. Video content are more attractive than the text or images. YouTube has over 122 million active users daily. I billion hours of content is watched across the world every day, imagine the potential you have connecting with your target audience through YouTube channels.
Reddit:
If your intent is to promote your website, then reddit has got all that can give you a ready platform. Post content, text or image, leave your URL, post it on the right groups with relevant content. There are specific days and time where you could post and promote your organization, content or website.
PR:
PR’s work through placing articles, editorials on specific directories, journals, blogs, social media, press release site, industry related sites, online newsrooms promoting your content, which again help diverting traffic to your website, enhance brand value.
The above are not the only platforms and forums, there are more you could add to it, make sure they are relevant to your product and service or the organization and double ensure that the content you are posting, promoting are relevant.
