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A logo design has to go through a thought process to combine what you have got to offer, what you want to be known for and how your target audience could relate to it. It requires a deep study to make it look as simple as possible but relevant and significant to what you stand for.
Great logos are remembered for their simplicity, but leaves an impact of values, ethics and credibility & trust. A logo can be easily recalled by the experience a customer has gone through. Like it says “Good Design or Bad, It Cost’s”.
A logo is an image which symbolizes your business.
Different types of logos and their importance to help you understand and relate to your need.
Logos that consist of letters, long letters of 2-3 words cut down to short initials for e.g. L&T, HP, SBI, HDFC Bank. They have used their initials for brand-identification purposes to represent their organizations.
An abstract logo is a typical pictorial logo with graphics instead of an image. It’s an abstract geometric form that represents your business like speed post, maruti Suzuki, pepsi, Adidas. An abstract logo work good and is recalled very well because they bring about the entire quality of your organization into one single image and it standout as an unique brand
This logo is similar to a monogram logo, it’s a letter based logo that focuses on a business’ name alone. For e.g. Air India, Amul, Wipro. It works well if the word is unique and standout from any common name. Google’s logo is also a great example. It’s attractive with a strong catchy artwork with colour combination and helps create a strong brand recollection.
Pictorial logo is an icon and the best examples is the social media Twitter, Air India’s “Maharaja”, Make-in-India logo which stands strong. When you speak of brand Apple and Microsoft standout to be amongst the popular ones. The companies are all well established, just that one icon is recognizable to leave an impact.
An illustrated character that simply spells out all and we remember the best mascot in MC Donald. A unique standout character they stand tall as an ambassador of your business. Mascots are good, but it may not gel with if you have any plan of diversifying your industry.
A font inside a symbol or an icon, like a badge or a seal similar to many educational institutes, insurance companies like the New India Assurance etc; these logos types have been there since long and carry trust value, it still leaves an impact on you.