Search Engine Optimization
CoDigiTel is a Search Engine Optimization agency based in Navi Mumbai, Mumbai, India. We are SEO specialist helping you with
Content audit, On page seo, Onsite optimization, Link submission, Backlinks, optimized Instagram writing, optimizing social media which can help drive traffic to your web pages.
We emphasize on LSI: latent semantic indexing terms” are related words or synonyms to your focus phrase on page. It is the mathematical method search engines use to look for synonyms or related words it expects to find based on those common phrases. LSI terms help search engines easily understand your content and surface it for the most relevant searches.
Why is SEO essential for a website, or how SEO benefits you?
SEO is an abbreviation for Search Engine Optimization, which means the content are optimized for search engine. When you design a website you have to make sure the content are optimized which helps you to be found on search engine and on the contrary a potential customer can find you on search. For an SEO friendly website certain technical measures has to be taken, a process to be followed to qualify and to be found in search engines.
- Keyword search
- Selection of right keywords,
- H1, H2, H3… tags
- Page titles
- Image optimization
- Alt tags
- Backlinks… to name a few basic requirement
How Google search for content?
Google indexes SEO-friendly websites faster and ranks them in the top search results. In short, SEO friendly websites are among the top search results and bring organic web traffic. When Google crawls your content, it is indexing your pages to discover the main focus of the page content. Google does this by reading header tags. Prominently placing keywords within the header tags will tell Google which keywords are associated with your content.
Due to advanced technology, life has become a lot easier. Supposing someone is in need of a specific product, instead of hoping from physical store to store, one could search on google for the store which stocks the product and you will get a list of store who maintains the stock as well the pricing of the product. You can compare the prices and zoom on to the store which provides the best product with better price. Now this particular result was possible because those store which are shown in the result are optimized to be found on search engines.
Now it is easier for you to know, how SEO is essential for your website.
What is a search engine?
Search engine is a directory where millions of data is collected.
When you create a website, you submit the data (links) to search engines, the search engine verifies the authority of the website, verifies who verifies the ownership of the links submitted and accepts the data. The major search engines are, Google, Bing, Yahoo
How the search engine works? Major Steps.
Three major steps how search engine works.
Once you submit the data to search engine it reviews the data by crawling the website through artificial robots, verifies and is stored in their server.
The stored data is indexed like any book to retrieve them and access them easily. Imagine you being directed to a particular page of your book through the index. Millions of pages are submitted every day.
When a potential customer search for a product or information, the search engine searched in its data for the best webpage using the keywords used for search by a potential customer and surfaces this search based on quality and authority. It is also known as (SERP) search engine ranking page. It is also called ranking. i.e. on which page your content is displayed. The best of content are displayed on the first pages.
What are different types of SEO
There are two types of SEO which is the following.
On Page SEO
The main criteria of optimization are as follows;
- Keyword density
- Website design, the loading speed,
- User friendly navigation / layout / structure,
- mobile friendly website
- Title tag
- Meta description
- Image alt tag
- Google sitemap URL structure
- Internal links
- Clear page cache
- Secured Website (https:)
Off Page SEO
Promoting a link of a website or submission of a link on another site is called off-page SEO.
- Link submission and backlinks:
- Follow and No follow links
- Social Media
- Guest Posting
How Are the images optimized?
We use relevant images either provided by you or from the available sources and use alt tags and keywords to optimize the images.